Segona Pell

The design is inspired by the duality of the future. 

A fully technological society coupled with an awareness of the changing consumer paradigm, focused on the consumption of local and km0 products, supporting local agriculture and trade. 

In the design this is represented by two contrasting elements, the oranges represented by pure geometric shapes referring to technologisation, binary language and the organicity of the leaves representing the human character/value in the sector. The texture generated also has a reading on two scales, a more general one, where the oranges are seen on a fertile tree, and another microscale where we see the pores of the skin of the fruit, the paper representing a second skin that cares for and pampers a product of excellent quality.

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Client: LXP

2021