PAELLAFácil  Identity

Branding for PAELLAFácil. Creation of a new corporate image for the launch of the PAELLAFácil kitchen gadget, also developed by Clausell Studio. 

We wanted everything that surrounds the brand to effectively convey the brand's values. An example of this is the corporate colors, using the color of the rice of the paella or of the cooking vessel itself.

The corporate identity design had to be done for two products that were within the brand, the PAELLAFácil and the ARROZControl as well.

Some more ornate variations were also made. In order to be used in some cases, for example in those who wanted to make a wink to the origin of the product.

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Client: PAELLAFácil

2020